WINE MARKETING 3.0

The marketing scenario has changed again, even for wine producers.
We are all well aware of the problems that wineries, restaurants, bars and wine shops are experiencing. A return to the “normality” of the past is unlikely, even after we have overcome the current health emergency and the current crisis. We are the forefront of a radical change in habits and behaviors.
E-commerce has grown exponentially, quickly catching up with other countries where wine lovers have been familiar with online purchasing for years.

• Wine producers must adjust to change by reevaluating their approach to marketing.
  Interaction with customers has changed and the tools to be used in wine marketing 3.0, the new wine marketing, have changed.
• Having a website created two years ago is no longer enough: today websites must be fast and mobile-friendly, and designed to anticipate the needs of both current and potential customers. And to achieve this, they must first understand who their customers are, what drives them to buy wine online and what techniques are necessary for them to return regularly to purchase from that specific producer.
• Sales campaigns are now also played out on the Internet and must be effective.
• Building and consolidating a company’s reputation is increasingly moving away from traditional word-of-mouth and rapidly shifting online to social media.
• The value of products has changed, as has the way prices are set. The price lists need to be reviewed, and the new approach to marketing allows in many cases to increase the profit margin, with increases in the selling price.