Unisciti alla nostra community - Beyond marketing
Unisciti alla nostra community - Beyond marketing
Press office
Services
Owned media mapping
Objectives definition
Custom media list compilation
Press kit development and distribution
Press releases
Editorial calendar and news monitoring
Interviews and press days coordination
Media coverage and reporting
The press office is a service aimed at managing relationships with industry-specific media.
Appearing on TV and in print satisfies the ego, online boosts sales. Is appearing in traditional media still relevant in the digital age? Yes, because the press, TV and radio still enjoy great authority, ensuring that customers or potential customers give value to the brand.
Today it is at least essential to integrate traditional media relations (offline) with digital PR (online), which cannot be separated from each other in a corporate communication activity. We must think in terms of multichannel strategies, providing content that embodies authenticity, relevance, and persuasion, without falling into self-referentiality.
Zero Pixel offers both B2B and B2C press office services in various industries, tailoring a specific communication plan for the customer and aligns with your company’s buying personas.