Zero Pixel: Le Vie Dell’Acqua e Del Riso

Zero Pixel: Le vie dell’acqua e del riso

Territorial marketing project for sustainable tourism development, ‘Le Vie Dell’Acqua e Del Riso’ aims at local economic recovery and tourism enhancement through green interventions in the territory made up of 4 Lombardy municipalities: Basiglio, Binasco, Casarile and Lacchiarella.

The objective of the project is to create a sustainable tourist network that enhances the natural and cultural beauties of the 4 Municipalities, promoting the economic development of the area with particular attention to the traders present.

«It is an overall project which, starting from the relaunch of our commercial activities, aims to redesign a territory to make it more beautiful, more functional and more human-scale. All with a green approach because acting sustainably today means building a better tomorrow».

The territory of the 4 municipalities presents various tourist attractions, including historic buildings, museums, farmhouses, industries, artisans and local culinary traditions linked to the cultivation of rice.

We took care of the marketing aspect of the project, highlighting the objectives, strategy and main useful processes in a marketing plan.

Visit the website: https://www.vieacquaeriso.it