Zero Pixel for Philippine Tourism Board

Tourism marketing aimed at analyzing the positioning of the Philippines as a diving destination for the Italian market and developing awareness.

Organization and development of a web-based market research survey conducted with over 2,000 respondents, including a summary report and detailed analysis.

The report examines the results from more than 2,000 surveys aimed at understanding the behaviors of scuba diving enthusiasts. Most respondents have been diving for over 15 years and prefer destinations such as the Philippines, Red Sea, Maldives and Indonesia. About 40% have dived in the Philippines.

Information and promotion of the destination through integrated campaigns across our media platforms, ScubaPortal and ScubaZone, as well as social networks.

Our strategy included the creation of engaging content on our nine industry and advertising social channels to ensure constant and targeted visibility.

The result was a significant increase in the visibility of the Philippines as a leading diving destination, proving to be the most popular in the Italian diving community.